Timely trademark renewal is crucial to maintain legal protection, preserving brand identity and preventing unauthorized use. Renewing on time avoids costly re-registration processes and potential loss of exclusive rights. Failure to renew promptly risks trademark expiration, leaving brands vulnerable to infringement and loss of goodwill. Proactive renewal also secures valuable trademarks against opportunistic registration by competitors. Ultimately, prioritizing timely renewal ensures ongoing brand integrity, minimizes legal expenses, and safeguards against potential revenue losses.
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