Token Marketing is a strategic approach that leverages blockchain-based tokens to create, distribute, and incentivize value within digital ecosystems. By integrating tokens into products, services, or platforms, businesses can boost user engagement, foster community loyalty, and unlock new revenue streams. This marketing strategy often includes promoting token-based incentives, gamification, rewards, or governance participation, encouraging users to invest in the brand and ecosystem. Token Marketing is especially powerful in decentralized finance (DeFi), NFTs, and Web3 projects, where it fuels growth by aligning user participation with long-term value creation.
