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Sportsbook software development involves creating a platform that allows users to place bets on various sports events. Key steps include market research to understand user needs, designing a user-friendly interface, integrating real-time data feeds for accurate odds, and ensuring robust security measures to protect user information and transactions. Developers must also implement reliable payment gateways and customer support systems. Additionally, compliance with legal and regulatory requirements is crucial. Continuous updates and maintenance are essential to keep the software running smoothly and to incorporate new features that enhance user experience and engagement.